EXECUTIVE ENGINEERING PORTFOLIO

Systems Architect building scalable commerce, publishing, and AI automation.

End‑to‑end delivery: Architecture → Build → Deploy → Optimize. Specialized in Shopify ecosystems, WordPress publishing infrastructure, SEO engineering, Laravel backends, and AI automation pipelines.

Shopify (Liquid + JS + Dynamic Sections) WordPress Architecture + Yoast SEO Laravel + PHP + MySQL Cloudflare + cPanel/WHM AI Automation + Prompt Engineering Bilingual UX (RTL/LTR)
SUMMARY

Who I am

A concise executive overview designed for recruiters and decision-makers.

Executive Systems Engineer & Product Architect

I build scalable digital systems that connect engineering, business, and automation. My work sits at the intersection of commerce platforms, publishing infrastructure, AI workflows, and performance engineering.

I operate with a systems mindset: understanding operations first, then designing technology that reduces friction, increases automation, and supports growth. My focus is not just writing code — it’s delivering platforms that run businesses.

Strongest domains: Shopify ecosystems, WordPress publishing, Laravel platforms, SEO engineering, AI automation pipelines, infrastructure performance, and product-driven system design.

BRANDS & PROJECTS

Organizations & platforms I worked on

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Saudi Times

Publishing & infrastructure

Meat Station

Shopify commerce & POS

Feraasa

AI + Laravel platform

Publishelly

Media & SEO systems

EXPERIENCE TIMELINE

Roles & responsibilities (detailed)

Clear, structured bullets that show leadership + systems impact. Expand any role to see the details.

CTO — Saudi Times (Remote)
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  • Owned technical direction of a digital news platform end-to-end.
  • Managed infrastructure, performance, scalability, and security posture.
  • Introduced AI-based content enhancement and automation workflows.
  • Integrated Google Workspace workflows, Cloudflare layers, analytics, and automation tooling.
Lead Shopify Developer & Business Strategist — Meat Station (Remote)
shopifyposdashboardsstrategy
  • Built and customized the full Shopify store with dynamic widgets and editable templates.
  • Designed store visuals (banners, icons, product images, landing sections) to match brand direction.
  • Developed POS workflows, interactive business dashboards, and an app prototype (Figma).
  • Conducted market research + competitor analysis to shape branding and pricing strategy.
  • Coordinated with app developers and managed operational continuity across web/app/admin systems.
IT Manager — Oloom Ltd (London, UK) (Remote)
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  • Managed platform infrastructure and ensured stable, smooth operations.
  • Optimized system performance and reliability as usage scaled.
  • Integrated third-party tools (email, analytics, automation) to support growth.
  • Coordinated with developers and marketing teams for a stable user experience.
Web Developer & Maintenance Specialist — Publishelly (UAE) (Remote)
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  • Developed and launched the official website using WordPress, HTML, and CSS.
  • Implemented advanced SEO techniques and improved page speed/performance.
  • Designed client-facing flows for press releases and media kit submissions.
  • Integrated analytics and lead tracking to improve visibility and conversion.
Full-Stack Web Developer & Graphic Designer / AI Lead — Feraasa (UAE) (Remote)
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  • Managed full-stack platform development using Laravel, cPanel, and Cloudflare.
  • Designed bilingual responsive layouts (RTL/LTR) with optimized user flow.
  • Integrated AI-based image analysis for personality readings + built a custom chatbot for trait analysis.
  • Implemented country-based localization for personalized user experiences.
  • Handled security hardening during real-time hacking attempts and fortified system access.
  • Automated email responses and service delivery using Zoho Mail + backend logic.
ENGINEERING BACKGROUND

Industrial engineering training (what differentiates me)

This is where the systems mindset comes from — not only “web”.

Ezz Direct Reduction — Control & Monitoring Systems Trainee (On-site)
plcautomationmonitoring
  • Exposure to PLC systems, control automation, and real-time monitoring.
  • Assisted with fault diagnosis and software–hardware integration concepts.
  • Learned troubleshooting, QA practices, and system analysis in industrial environments.
Ezz Flat Steel — Electrical Engineering Trainee (On-site)
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  • Observed electrical distribution systems inside a large industrial steel plant.
  • Practiced maintenance basics and industrial safety protocols.
  • Built understanding of steel production lifecycle and operational constraints.
  • Worked alongside engineers during inspections and diagnostics around high-voltage equipment.
SYSTEM VISUALS

Platform screenshots

Add real UI screenshots from Shopify, WordPress, dashboards, and automation tools.

Shopify dashboards

Product systems & calculators.

Publishing workflows

SEO + automation pipelines.

Admin panels

Client-controlled systems.

SYSTEM ARCHITECTURE

Engineering diagrams

Add system diagrams: workflows, automation maps, platform architecture.

Automation flow

Content → AI → publish → analytics.

Commerce architecture

Shopify + POS + dashboards.

Infrastructure

Cloudflare + hosting + DNS.

INTRO VIDEO

Quick personal introduction

Add a 20–40 sec video introducing your approach and strengths.

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Embed YouTube / Loom video here explaining your systems mindset and experience.

BUSINESS IMPACT (APPROX.)

Impact that shows up in operations

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SYSTEMS0

Production systems built

Commerce + publishing + automation + AI systems shipped to production.

PLATFORMS0

Platforms delivered

Architected or rebuilt multiple products across media and e‑commerce.

AUTOMATION~0%

Manual workload reduced

By building automation‑first publishing and operational workflows.

PERFORMANCE~0×

Performance wins

Speed, stability, SEO & UX improvements across projects.

INTEGRATIONS0

Integrations shipped

APIs, email, DNS/auth, analytics, SEO, automation services.

BRANDS0

Core brands supported

Saudi Times, Meat Station, Feraasa, Publishelly.

COUNTRIES0

Markets served

KSA, UAE, UK, Egypt + remote teams.

OWNERSHIPE2E

End‑to‑end delivery

Architecture → build → deploy → optimize (full ownership).

Approximations: used for positioning and clarity.
POSITIONING

Why hire me

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I build systems, not “web pages”.
architectureownership
I start from the business problem (operations, pricing, workflows, data, automation), then design a scalable solution that doesn’t depend on a single person. The goal: fewer errors, less manual effort, faster delivery, measurable outcomes.
Automation‑first mindset (AI where it makes sense).
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I look for repeatable tasks and convert them into workflows: AI-assisted writing, draft pipelines, publishing checks, content rules, and operational automation.
Performance + SEO are engineering problems.
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Not “final touches” — I treat performance and SEO as part of architecture: clean structure, fast pages, smart caching, proper metadata strategy, and content workflow compatibility (e.g., Yoast).
Client‑controlled systems (no‑code control panels).
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I design dynamic sections and dashboards so clients can manage content and products without code edits. That reduces operational friction and scales faster.
ROLE FIT ENGINE

How well my skills match roles

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Shopify Systems Architect95%
WordPress Infrastructure + SEO Engineer92%
AI Automation Engineer90%
Full‑Stack Product Engineer (Laravel/PHP/JS)88%
AI Product Builder (Platform + UX + Ops)87%
Technical Lead / CTO Track85%
DevOps / System Integrator78%

Percentages are approximate and based on real responsibilities across Shopify, WordPress, Laravel, SEO, infrastructure and automation work.

CASE STUDIES

What I shipped (structured)

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Saudi Times — AI Blogging & Publishing Engine
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Problem: High manual effort to produce, optimize and publish content.

Solution: Automated pipeline for trend discovery, drafting, SEO structure, and publishing workflow compatibility.

Impact (approx.): ~50–70% reduction in time per article cycle, more consistent structure, and better operational clarity.

  • Draft-first workflow with rules for bilingual (Arabic/English) content structure.
  • Image sourcing checks (no watermark), captions, and source attribution.
  • SEO alignment designed to work smoothly with Yoast.
Meat Station — Shopify Commerce System + POS Logic
shopifyposautomation

Problem: Complex ordering logic and operational needs not supported by default Shopify flows.

Solution: Custom calculators, dynamic pricing, quantity logic, and interactive product modals with reliable add‑to‑cart behavior.

Impact (approx.): Fewer order errors, smoother UX, and more client control via Theme Editor settings.

  • Fixed quantity logic to use real slider values (not hardcoded).
  • Improved error handling + loading states for production reliability.
  • Built dynamic sections so admins can manage content without code edits.
Feraasa — Bilingual Platform + AI Features + Security Hardening
laravelrtl/ltrsecurity

Problem: Direction issues (RTL/LTR), complex service journey, and reliability/security concerns.

Solution: System-wide bilingual layout logic, service journey flow, and strengthened platform posture.

Impact (approx.): Cleaner bilingual UX, clearer customer journey, and reduced friction in service delivery.

  • Built language-aware styling and layout behavior (RTL/LTR switching).
  • Service workflow: login → submit → style → purchase → delivery within 24h.
  • Infrastructure + email/DNS integration readiness mindset.
FULL EXPERIENCE

All strengths & professional background

This section highlights the full range of leadership, engineering, and product experience.

LEADERSHIP

CTO & Technical Leadership

Technology leadership across publishing, commerce, and AI-driven platforms with full infrastructure responsibility.

COMMERCE

Shopify Architecture

Advanced product systems, POS workflows, pricing engines, and dynamic theme sections.

PUBLISHING

Digital Media Infrastructure

WordPress systems, SEO frameworks, automation pipelines, and editorial workflows.

AI

AI Systems

Automation pipelines, chatbots, AI-assisted publishing, and intelligent workflow systems.

ENGINEERING

Industrial Engineering Background

Automation, PLC exposure, industrial monitoring, and engineering system thinking.

PRODUCT

Product Strategy

UX logic, dashboards, operational workflows, and system ownership mindset.

SECURITY

Security & Infrastructure

Cloudflare, hosting architecture, DNS configuration, and platform hardening.

SYSTEMS

End‑to‑End Systems

Architecture → Development → Deployment → Optimization → Scaling.

BUSINESS

Business & Operations

Market research, pricing strategy, automation ROI thinking, and operational efficiency.

STACK

Tools & technologies

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WEB

Web Platforms

WordPress, Shopify, Laravel, HTML, CSS, JavaScript.

BACKEND

Backend

PHP, MySQL, API integrations, authentication flows, email systems.

INFRA

Infrastructure

Cloudflare, cPanel/WHM, DNS (SPF/DKIM/DMARC), performance tuning.

AI

AI & Automation

Prompt engineering, automation workflows, chatbots, AI publishing pipelines.

UX

Product UX

Client-controlled systems, dynamic editors, bilingual UX (RTL/LTR).

TOOLS

Tools

Figma, Adobe Suite, Visual Studio, Windows 11.

SYSTEMS

System Design

Dashboards, operational workflows, automation-first architecture.

SECURITY

Security Mindset

Hardening, rate-limits awareness, safer platform configurations.

NEXT STEP

Let’s build something that scales

Fast CTA with the same theme and energy — no boring footer.

Best fit engagements

Shopify ecosystems • publishing platforms • AI automation pipelines • SEO/performance engineering.

If you need an “owner” who can ship and optimize, that’s me.

Availability

Remote collaboration • multi-timezone teams • fast iterations with clear milestones.

I can lead execution or integrate into an existing team.

Contact

Email: kyrolosehab@gmail.com

GitHub: Eng‑Kirolos‑Ehab

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